Review Questions

SECTION 6: MARKETING


Question 1

When does a product bought on hire purchase become the property of the buyer ?

1. when he agrees to pay the full price for the product
2. When he signs the agreement
3. When he pays the first installment.
4. When all installments have been paid.

The Number For Your Answer is:   

Question 2


To which of the following industries does a wholesalers belong?

1. Manufacturing industry
2. Construction industry
3. Service industry
4. Primary industry

The Number For Your Answer is:   


Question 3


What is the term used by economists to describe any situation in which buyes and sellers are in contact with each other directly or indirectly?

1. Union
2. Market
3. Association
4. Guild

The Number For Your Answer is:   


Question 4


Calculate the total discount received by Mrs Rodd if she is given a cash discount of 5 % and a trade discount of 20% if she pays for 200 items @ $4 within thirty days.

1. $192
2. $128
3. $160
4. $200

The Number For Your Answer is:   


Question 5


The businessman who deals with goods in their intermediate stage between the manufacturer and the retailer is referred to as a

1. Wholesaler
2. Franchisee
3. Sole trader
4. Entrepreneur

The Number For Your Answer is:   


Question 6


Which of the following is NOT a sales promotion strategy?

1. Price PACKS
2. Coupons/ cents off
3. Certificate of trading
4. Cash refunds

The Number For Your Answer is:   


Question 7


Which of the following methods of promoting sales may be paid for by the sponsor ?

1. Persuasive advertising
2. Public relations
3. Sales promotion
4. Personal selling

The Number For Your Answer is:   


Question 8


Which of the following describes the marketing mix?

1. Product, Premium, Price, Promotion
2. Packaging, Product, Place, Promotion
3. Processing premium, price, product
4. Product, Price, Promotion, Place

The Number For Your Answer is:   


Question 9


A cash discount is given to a customer when

1. he pays for his goods within a specified time
2. he pays cash for his goods
3. he pay for his goods before delivery
4. he pays at the time goods are delivered

The Number For Your Answer is:   


Question 10


Information gathered at first hand, such as from interviews, by use of telephone and questionnaires, is know as:

1. primary data
2. economic data
3. secondary data
4. supplemental data

The Number For Your Answer is:   


Your score is: %     
 
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